about me
Hey, I’m Samantha
…and this is where I talk about myself an uncomfortable amount so you can figure out if you vibe with me.
I’ve scaled a million-dollar coaching business, run a marketing agency with my sister, and now focus solely on high-level 1:1 coaching as a business coach for women entrepreneurs – because I believe that real transformation happens with deep, personalized support.
I help established business owners create a business that’s simple, profitable, and sustainable – without getting lost in trends or overcomplicating what actually works.
If you want a business that feels as good as it looks, let’s talk.
How it started | How it’s going now
Long before podcasts were a thing, I was listening to cassette tapes about marketing, sales, and the psychology of business in the car on the way to elementary school.
I created marketing materials in Microsoft Publisher in middle school for fun. Asked for a web design book for Christmas as a 10 year old. Sent a Beanie Baby around the world to people I met on Beanie forums at age 12.
I discovered coaching in 2015 while driving down the highway listening to a podcast. I was a stay at home mom doing random online gigs, trying to figure out the common thread that linked all my interests and skills. The person being interviewed on this podcast was a life coach – and when she described her work, I knew immediately that this was what I was meant to do.
I pulled over dramatically, emailed her, and that week, she hired me to be a coach on her team.
In 2017, I launched my own coaching business, and I built it to a million dollars in annual revenue with 3 kids under 10, and my youngest still at home. I’ve been able to give my husband space to figure out his career path, hire my sister to work with me, and given myself a career that challenges and fulfills me.
In 2024 I “un-scaled” the coaching business to fit the season of life I’m in now – exclusively offering 1:1 coaching.
I learned through my experience that business works best when you keep things simple, and since then, I’ve helped hundreds of other women grow their businesses too.
linkedin vibes
Professional Highlights
what i believe
Business doesn’t have to be complicated to be successful.
In fact, the more you strip away the unnecessary, the more profitable and sustainable it becomes.
Most business owners think growth comes from doing more – more offers, more content, more strategies. But real success comes from knowing exactly what moves the needle and letting go of everything else.
That’s what I help my clients do. I coach business owners who are ready to simplify, refine, and build a business that works for them – not one that takes over their life.