Ready for business advice that actually works for moms?

Meet the course that changed everything.
Mama to CEO is the business course for moms that has helped hundreds of moms turn their knowledge & skills into consistent, profitable online businesses – and now it’s back, more accessible than ever before.

it’s your turn

Don’t take business advice from someone who hasn’t built a business… while also raising kids.

Most business advice wasn’t created for moms. It assumes you have unlimited time, unlimited childcare, and unlimited capacity… and when you can’t keep up, you start thinking something’s wrong with you.

And the mom specific advice is usually too small (side gigs), too scammy (MLM or those faceless marketing things I keep seeing?), too vague (just manifest it!), or way too complex for the season you’re in (building funnels & courses).

Here’s the truth: What you actually need is a simple, legitimate business model that uses the skills you already have, paired with a plan you can follow during real mom hours: nap time, school hours, after bedtime.

Mama to CEO is my signature business course for moms – and since 2020, it has helped hundreds of moms turn their skills and experience into consistent, profitable online businesses (earning $50k–$100k) using simple, timeless strategies that actually fit into a mom’s life.

hundreds of moms are making money with mama to ceo. Join us.

I am so ready!

Mama to CEO is made for moms who want a real business… not a hobby dressed up as one.

Because usually moms are offered the same three dead ends:
the “post your entire life online” path,
the “build a course before you’ve ever had a client” path, or
the “side hustle that maybe covers a Starbucks run” path.

The truth: these don’t get you anywhere near real, replace-your-job income.

Mama to CEO gives you the actual path: a simple, service-based business built from the skills you already have, with a plan you can follow during nap time, school hours, or an episode of Bluey.

Here’s how we do it:

Simple Planning

Carve out realistic (and flexible) work hours – then spend that time only on the things that will help you reach your goal.

Simple Marketing

Market your business with a message that’s on point & a plan that makes it easy to follow through.

Simple Selling

Sell in a way that feels human, is comfortable to you and them, and gets the YES – without having to convince or push.

Your skills and talents + these tools = you making money online

yes, it’s really that simple.

the mom behind mama to ceo

Hey there, I’m Samantha

and I made my first $100k with three kids under 10.

I started off as a mom with a master’s degree, at home with toddlers, wondering how the hell I could contribute to the family’s finances without spending everything I earned on daycare.

With my laptop precariously perched by the sink while doing dishes, I watched webinars and YouTube videos about personal development & business… none of it addressing the realities of building a business while raising young kids.

I tried it all: blogging, surveys, selling handmade hair ties on Etsy, and yes – even an MLM – before I figured out how to turn the education & skills I already had into an online business.

In the decade since, my businesses have brought in millions of dollars in revenue as my kids have grown from toddlers to teens… and I’ve helped hundreds of other moms turn their skills into profitable online businesses too.

I’m passionate about helping moms make their own money – and it is more possible for us than ever before.

I made Mama to CEO, my business course for moms, to help more moms find career fulfillment & financial independence through building a business.

xo Samantha

This is the least expensive MBA out there. Mama to CEO is the only one you need to get to $100k.
DARLYNN
Holy holy sh*t. I just sold my first 12 month coaching package for $12k. This also means that I’ve surpassed my money goal of $50k this year.
Sarah
If it wasn’t for this program I may have paused my business. I’m so happy that I didn’t stop. I’m showing up WAY more, bringing so much value and it’s paying me back.
sara

Here’s why it works…

Simplicity makes it easier to follow through.

and spoiler alert: when you follow through, you get results.

When you join Mama to CEO:

You learn how to translate your skills & experience into a valuable offer (that other people want to pay for)
You identify work hours that actually fit in your real life (not just the days where all goes as planned.. which I call “unicorn days,” because they are just a common as a unicorn…)
You create a simple plan to achieve your goal (so you know that you’re spending your time on the right things)
And because your plan is simple, it’s easy and realistic to do it (and this is where the magic happens)

we don’t gatekeep around here & that’s why i made:

Mama to CEO

In this business course for moms, you get exactly what you need to actually make real money with your ideas & skills online, from a mom who’s been where you are – and has done what you want to do.

Here’s what’s included…

Bite-sized video lessons (10 minutes or less) broken into 5 themed modules
A “Get Started” module that teaches you how to make your investment back quickly
The PDF course workbook designed to take you from learning to implementation ASAP

This course has been tested & trusted by hundreds of moms with a variety of skillsets and life experiences who have built all kinds of businesses from designers, coaches, consultants, virtual assistants, bookkeepers, copywriters, photographers, online business managers, strategists, social media managers… and more. Now it’s your turn.

sign me up!

A PEEK INSIDE

the Modules

Business Foundation

If you’re just getting started – or you’ve been at this for awhile with very little to show for it – you need this.

This module is all about getting a strong foundation in place for your business so that what you build will be solid. Topics include:

How to build your Client Pipeline: the full picture of how someone goes from being a total stranger to a paying client
What to prioritize (and what to ignore) to get clients faster
How to know if your niche and offer are going to work (aka be profitable)

Marketing

If marketing feels hard, confusing, or like sooo much work with little reward – you need this.

You’ll learn what matters most in your marketing, how to talk to people like a real human (not an infomercial or script that chatGPT wrote for you), where & how to grow your audience, and how to develop messaging that naturally connects with your ideal clients and has them already sold before they get on a discovery call with you.

Note: the marketing concepts I teach in this course are timeless and applicable in any context, whether you’re marketing online or off, using social media or not. They are not specific to any particular platform, but instead teach you how to market effectively without needing to chase trends or hack the algorithm.

Sales

If you’re getting no discovery calls or clients and/or the idea of “selling” makes you feel like you want to throw up – you need this.

Listen, I see the people bragging about all the sales they make without discovery calls. But I’m telling you, if you are providing a service and working with someone 1:1, it is just as important that you discover if you want them as a client, as it is for them to decide if they want to hire you.

In this module, you’ll learn how to get more discovery calls booked and my seven step process that my clients consistently say is THE best because it transforms how they feel about selling and results in more clients saying yes (without you convincing them or trying to push past objections).

CEO

If you think a CEO is only an old man on a golf course or getting caught cheating at a Coldplay concert – you need this.

You’ll learn how to shift your identity from “mom with a hobby” to “CEO running a real business,” because CEO you is the version of you who takes herself and her business seriously. Some of the highlights:

How to get other people to take you seriously
The super simple way to track your business finances (something you actually need to do)
What to do when you feel stuck or something isn’t working
And how to stay focused and accountable

Mom Life/Time Management

If no one’s ever taught you how to build a business part time around your life and/or you’ve never met a time management technique that actually works for you – you need this.

You’ll learn the strategies I’ve used to manage my time between business building, momming, volunteering, and you know – just being a human with an ADHD brain. We’ll also talk about how to handle it when interruptions happen & things don’t go to plan because truthfully as moms, we could just create a plan that says, “things will not go to plan.” In case it wasn’t already clear: these are not your typical time management strategies.

You’ll also get guidance on balancing family & business, including things like navigating mom guilt, your kids’ thoughts about your business, boundaries, and how to make your relationship better, even if your partner isn’t 100% on board with your business. (My clients say that their partners think that lesson was worth the price of the whole thing.)

oh yeah, there’s more:

THE BONUSES

Launch Your Business

How to Start Your Online Business is a mini business course for moms that walks you through figuring out what business to start & how to set it up.

Write Great Copy

Copy That Compels is my guide to writing copy (the words you use in your marketing) that actually sounds like a real human and compels people to buy.

90 Day Challenge

The 90 Day Business Growth Challenge Journal: A guided journal with daily action steps to help you create mega momentum to reach your goals.

So… what does it cost?

Join the business course for moms that’s trusted by hundreds

Mama to CEO – the Course

Pay in Full

One Time Payment

$197

Limited time offer. Regular price: $297.
Payment plans offered via Afterpay and Klarna at checkout.

join now

This is for you if…

You’re trying to grow a business in between nap time, reheating chicken nuggets, school pickup, and answering “Mom?” 47 times an hour – and you don’t want to waste your precious brain cells (or your limited time) on the wrong things.

You already have skills you know are valuable (coaching, marketing, bookkeeping, admin, etc.) and you want a clear, simple path to turn them into a solid $50k-$100k online.

You’re not here to dabble with a side gig. You want real, grown up income – not a hobby that barely breaks even.

You’re done taking advice from people who have never grown a business while also keeping a small human alive (let alone tried to record a reel while a toddler calls your name from the bathroom).

You want your kids to look back at how you built this and think, “Wow… my mom is a badass.”

If you’ve been nodding along thinking, “Ok Samantha, that’s weirdly accurate,” it’s because I created this course exactly for you.

join Mama to CEO

My motto:

Simplicity creates consistency.
Consistency creates results.

In Mama to CEO, you’ll learn how to:

Build a real, legitimate business online using the skills & experience you already have (without cold DM-ing people you barely remember from middle school… or dragging your aunt into something weird)

Know exactly what to say in your marketing – and where to say it (without turning yourself into an influencer or posting your entire life online)

Create a plan so simple it still works when life is life-ing (because we both know it absolutely will)

Ready to get to work?

MAMA to ceo | client stories

Since starting with Samantha, the biggest change I’ve noticed is my confidence. My mindset has switched to one of growth. I KNOW I will accomplish what I set out to do vs. hoping I’ll accomplish my goals. I was able to get over my public speaking fear and can confidently extend offers to potential clients. Her program and coaching has changed my confidence from one of fear, being timid, and holding back. Now, I know full well that I’m going to accomplish the goals I set out to do.
sara A.
One of the biggest takeaways for me was learning to give myself space and breathing room through this entrepreneurial journey. I’m a super high achiever who tends to want to do things perfectly, which can make me want to overwork and burnout. When I joined MTC in 2021 I made $30k that year, my first full year in business. This year in 2022, I made $85k while having a baby (my third), and working full time.
Natalie
I joined a lot of programs before Mama to CEO and never got the results I wanted. But Mama to CEO was the very first program that made complete sense to me and was perfect for where my business was in the beginning. The simplicity of what Samantha teaches inside should have been obvious to me when I first started my business, but it wasn’t. Now after joining the program a year ago, I’m well on my way to earning my first six figures in one year! I highly recommend this program to anyone looking to grow their business, without wasting any time.
Andrea
Mama to CEO has impacted my business in the best ways possible. One of my biggest take-aways from Samantha as my coach is that it’s okay to be myself as I build my business. I shrugged off the idea that I needed to wait on starting a podcast because that felt like the next best step for me. My podcast is growing like wildfire and my last four clients have come because they found my podcast. I can’t thank Samantha enough for teaching me how to have the courage to believe that I know how to be the CEO of my business.
Karin
Before Mama to CEO, I was lost and wasn’t sure what I wanted to do. I had only made $250 in a year total. Right after I joined, Samantha suggested becoming a VA. I took her advice and was open to an opportunity that came up right after our call. I made $20,000 in my first year.
$250 to $20,000? I’ll take it!
Thank you so much for helping me to believe in myself again. I’m so thankful for you and this program and all that is to come.
Jenni
It’s only May 2nd and I am less than $700 away from having my first $5k month in May!!! It’s working…!!! Currently sitting in the sunshine listening to your podcast while my kids are having fun with the babysitter that I’m paying for with the money my business is bringing in! Is this for real?!
THANK you for all that you have taught me and continue to teach me!! I’ve learned so so much from you!
Krista
The #1 thing I learned from Mama to CEO is that business actually can be SIMPLE! It’s not always easy, but it is possible without hustling in every spare moment I have and without being super salesy to every person I meet.
Shannon
Since joining Mama to CEO, I made $160k in my first year in business and $306k my second year. Can’t wait for year 3!
Suzanne
With the tools Samantha teaches in Mama to CEO, I have doubled my revenue every year and have been able to create my first $5k month. All while working only 15-20 hours per week, being a hands on mother to 3 kids, and marketing with full integrity.
Miki

You’ve got questions, I’ve got answers…

Welcome to the club. Mama to CEO was created specifically as a business course for moms – by a mom who built my business in between school hours when my kids ranged from toddlers to early elementary. This means… the lessons are short (under 10 minutes each), the strategies are designed to work even with limited work time, and the whole thing is designed to get you implementing more than learning/consuming so that you actually get results.

You don’t need to have everything figured out – this course will help you get started the right way.

The How to Start Your Online Business mini course (it’s a free bonus when you join Mama to CEO!) walks you through your options/ideas for choosing an online business that’s right for your skills and gives you a checklist to launch.

In the Mama to CEO main course, you’ll learn how to build a solid foundation, find your first few clients (then build a consistent flow), and set up a simple structure that you can grow from.

If you already have a business, here are two reasons to join:
1. you aren’t making money consistently yet and want to learn how to
2. you need help navigating the mom life/business balance

In the past, Mama to CEO included both, for a $2000 investment. In 2025, I introduced this course only version to make the material more accessible to more moms.

This version of Mama to CEO includes the complete business course for moms curriculum that hundreds of moms used to build successful businesses – but no live coaching or group component.

You’ll get immediate access to all the modules, bonuses, and the PDF workbook. You can start watching right away and follow the lessons in order or skip to the one that fits where you are right now. Binge them all at once or seek out the topic you need in the moment – there’s no wrong way to do it.

While I created Mama to CEO as a business course for moms primarily, the tools and strategies work for anyone building an online service-based business who wants simplicity and results.

And through the years, I’ve had many clients who are not moms take this course and absolutely love it. Take what’s applicable to you, and leave the rest.

Lifetime access. Bite-sized lessons. moms making money.
What are you waiting for?

Join Mama to CEO now.

let’s do this!