Erase this Toxic Word from Your Vocabulary: Should

This week, Samantha dives into one of the toxic words to erase from your vocabulary: should. She talks about “shoulds” we have for ourselves, “shoulds” we have for other people, why they make us feel miserable, and what to do instead to motivate yourself and approach the behavior of other people.


  • Saying “should” to ourselves is NOT productive
  • Don’t use should as a weapon
  • Discovering our answers is empowering: stop making others wrong

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I am Samantha Siffring.

Through my coaching business and done-for-you agency, I help online business owners build profitable businesses without burning out.