Investing in Your Business

There are two extremes when it comes to thinking about investing in your business:

The folks who are like “just say no!” and think everything labeled as a business investment is a scam. 


The folks who think the more you invest, the more you make, automatically – and that the transformation is in the transaction, regardless of what happens next. 

Obviously, we can both see that these are wrong and too extreme. 

The reality is in the middle – as usual. 

On today’s episode of the Simple Online Business podcast, I’ll be talking about the nuance of investing in your business, and the kind of mentality I bring to my own investment decisions. I’ll talk through my own tendency to underinvest, what overinvesting is, and my questions and considerations to help you make smart investment decisions for your business. 

No matter what phase of business you are in, I highly recommend you listen to this one.

On this episode, you’ll learn:

  • How to rethink your approach to investing in your business.
  • A framework for making smart investments, including identifying specific goals and the gaps that need to be filled
  • The importance of understanding one’s risk tolerance and how it impacts decision-making
  • Work with me in 2024! CLICK HERE to learn how.

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I am Samantha Siffring.

Through my coaching business and done-for-you agency, I help online business owners build profitable businesses without burning out.